How to grow your business with Vision and Purpose

If you want to grow a beautiful business that stands the test of time, you must be able to answer the question: What is the Purpose of your business? In other words, to create sustainable business growth you must be able to answer the question: Why does your business exist and why would anybody care?

Equally, one of the key strategies to escape the feeling of overwhelm in business is to ask the same question: Why does my business exist, what are we here to do?

And by the way, “How to grow my business?” is one of the 7 Big Questions about how to build a beautiful business and life, and “How to get unstuck?” is another one.

Most business owners can’t answer that question succinctly and powerfully. That’s bad because:

1. If you don’t know why your business exists, your customers certainly won’t either and that makes price the only differentiator. Competing on price is a dog’s game (unless you’re Aldi, where price is your purpose).
2. If you don’t know where to focus your energy, you will never master the greatest skill of effective business owners: the ability to say “NO”.

• The 11 most important strategies for growing your business
• The 6 Questions to get unstuck and escape the whirlpool of business

All articles about business growth and purpose on this website:

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